Göran Söderström (b. 1974) is a self-taught type designer and font developer from Sweden. The project that started his obsession with type in 1994 was the initial sketches for Exemplar, but it was not until 2006 (when PSY/OPS decided to publish his typeface) that he took this obsession seriously, and started his own type studio, Autodidakt.
Today, Göran believes that his mission in life is to create "the missing typefaces", which according to himself are not that many, and of course, having fun while doing them.
Pre font obsession, Göran has worked at various advertising agencies in Stockholm, where he has always had a typographic focus. He currently works at Pangea Design. When not working on typefaces, he likes to pick up one of his favourite instruments, the acoustic guitar or the acoustic bass guitar.