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BACKGROUND: I got started on my first attempts to create a new typeface. My goal was to create a something that was traditional yet un-conventional, a balanced combination that felt both old and new. Respectful of the art of typography, I turned to history for inspiration and placed equal attention towards taking a step into the future. Two years later, the designs for both regular and italic versions were complete. A first attempt to make Exemplar a fully functional font took place in 1997. But years passed and a general lack of time needed forced the project into a deep sleep for about nine years. In the first days of 2006, Exemplar experienced its revival when PSY/OPS signed a distribution deal for the typeface. Now, the real work began (I had to learn FontLab properly) and all glyphs were redrawn and improved. Diacritics were build for central european languages and small-caps, different numerals and alternate letters were added. Finally, the typeface family was expanded to four weights with corresponding italics. —GS
KEYWORDS: alternates, angular, book, calligraphic, calligraphy, carved, chiseled, clean, elegant, expert, formal, fractions, historical, organic, plethoric, point, sharp, swash, thin, traditional, unconventional
BY: GÖRAN SÖDERSTRÖM
Göran Söderström (b. 1974) is a self-taught type designer and font developer from Sweden. The project that started his obsession with type in 1994 was the initial sketches for Exemplar, but it was not until 2006 (when PSY/OPS decided to publish his typeface) that he took this obsession seriously, and started his own type studio, Autodidakt.
Today, Göran believes that his mission in life is to create "the missing typefaces", which according to himself are not that many, and of course, having fun while doing them.
Pre font obsession, Göran has worked at various advertising agencies in Stockholm, where he has always had a typographic focus. He currently works at Pangea Design. When not working on typefaces, he likes to pick up one of his favourite instruments, the acoustic guitar or the acoustic bass guitar.
DOWNLOAD THE EXEMPLAR PRO PDF SPECIMEN
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Exemplar Pro Volume
Exemplar Pro Volume Buy: 8 fonts for $159 |
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Exemplar Pro Core Subset
Exemplar Pro Core Subset Buy: 4 fonts for $129 |
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Exemplar Pro Roman Subset
Exemplar Pro Roman Subset Buy: 4 fonts for $129 |
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Exemplar Pro Italic Subset
Exemplar Pro Italic Subset Buy: 4 fonts for $129 |
![]() BUY: $49
Light |
![]() BUY: $49
Light Italic |
![]() BUY: $49
Regular |
![]() BUY: $49
Italic |
![]() BUY: $49
Bold |
![]() BUY: $49
Bold Italic |
![]() BUY: $49
Extra Bold |
![]() BUY: $49
Extra Bold Italic |







