HI! WE’RE PSY/OPS, AN INDEPENDENT TYPE DESIGN STUDIO BASED IN SAN FRANCISCO
BACKGROUND
We launched in 1995 with the goal of probing the limits of typographic form while still honoring traditional lettercraft. Our ethos is directly inspired by the offbeat, multifaceted, and renegade playfulness of our beloved city.
Our studio sits at the epicenter of the world’s most concentrated tech zone, and we’ve been proud to design for some of the best known digital brands, many located mere blocks away. We’ve also created original typefaces for noteworthy startups, publishers, manufacturers, media companies, and even governments from around the world.
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WORKSTYLE
We love type, but we hate hype. We do solid work without needing to shout about it, which is why we skip social media and mass marketing in favor of a curated network of design partners. We’ve been working at capacity for decades just based on professional referrals and repeat engagements — all rooted in doing quality work with a special touch, and treating every client with respect and dignity.
CONNECT WITH US
If you’re interested in chatting about custom typeface design, we’d love to connect!
In the meantime, feel free to check out our digital font collection, and to sign up for our mailing list.
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ABOUT OUR NAME
PSY/OPS — short for psychological operations — is an ironic derivation of the modern euphemism for propaganda. We chose it as a way of expressing the profound power that typography has on human perception and decision-making. The general term (Psy Ops) was highly obscure when we adopted it, which suited the quasi-cryptic sensibility of our studio. The term has become better known over the years due to global affairs, but we continue to use it since no two-syllable combination better encapsulates the fundamental impact of type on the human psyche.
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PSY/OPS’ type design lead and founder is Rod Cavazos (RXC). He is also a design professor, etc. Read more at LinkedIn.