ARMCHAIR MODERN BY STEFAN KJARTANSSON AND RXC

The Armchair Modern Set includes 5 weights from the ultra light A Gauge to the dark E Gauge.

“Growing up in Iceland, I was exposed to Scandinavian modernism from an early age. My parents had Arne Jacobsen furniture around the house and I was always enticed by the fun shapes and colors….” — SK

Armchair Modern is derived from the logo created for Armchair Media Group by Stefán Kjartansson in 2001. The design is unabashedly ultra-modern, reminiscent of work by Mark Newson and the aforementioned Jacobsen. Armchair Media is a consulting company, working with clients from the Web and interactive TV, so the super-elliptical letterforms are also intended to evoke a traditional TV screen or CRT display.

Kjartansson on Typeface & Furniture design: “To me, both need to be appealing to the eye, and simple; with a solid foundation and clean lines. Both require balance, even if it is dynamically achieved. Armchair itself offers domestic sanctuary; the promise of a bright and friendly future by way of a nostalgic past.”